A little known fact about Google search is your results are based on more then just the words you type in the search box. Actually 57 things more, allegedly.
Factors such as your location, the browser you’re using, the type of computer you’re on, cookies stored on your computer, the links you’ve clicked on, and more, all lead to how Google displays your search results.
Lifehacker.com recently posted an article about this issue and offered some tips to fight what they refer to as the “Feedback Result Loop.” The article is based on an illustrated guide by DuckDuckGo.com which clarifies the issue even better.
When searching for certain topics you may want customized results. For example, you may want your location to be factored in when you search for “best pizza.” Google stores each user’s Web History for just this reason. Their own help page on Web History explains the benefits of searching and listing results found on pages you’ve visited in the past, getting personalized predictions in autocomplete (guessing what you are trying to type as you type it in the search bar) and more. This is all good for a search on “best pizza” but what can you do if you don’t want personalized results?
Turning off your web history, using private browsing options, clearing your cookies and more, will help. Going back to the knowledge well once again, Google has a page with instructions on how to turn off your search history personalization.
In limited testing our results were mixed. Some tests had the exact same results in the same order while others had the same results in a different order.
We are not sure what to think on this one however we felt having the knowledge of why our results might be different than yours was important. Happy searching.